The White Room (TWR) is a creative atelier based in Toronto, with a focus on branding and art direction. Founded in 2008, the studio is led by Creative Directors Karolina Łoboda and Neil Rodman. Both designers have been working in the industry for 18 years. Big or small, local or global, our experience includes partnerships with visionary entrepreneurs, mindful corporations, local artisans and cultural institutions.
We approach each design problem intuitively, without preconceived notions or the pressure to conform to established norms. We uncover the true essence of a brand and merge this with our client’s ambition. Our approach means intelligent, contemporary and thoughtful solutions that have a meaningful impact on our client’s business and connect to your heart & mind. Although we tailor a unique approach for every project,
we follow a rigorous, consistent process to ensure perfectly targeted creative results:
1 Listen — Dissect
2 Analyse — Question
3 Research — Conceive — Design
4 Refine — Execution — Produce — Deliver
TWR is a boutique firm that believes success is achieved together.
Collaboration pushes ideas forward.