––––––––––––––––ATELIER

The White Room (TWR) is a creative atelier based in Toronto, with a focus on branding and art direction. Founded in 2008, the studio is led by Creative Directors Karolina Łoboda and Neil Rodman. Both designers have been working in the industry for 18 years. Big or small, local or global, our experience includes partnerships with visionary entrepreneurs, mindful corporations, local artisans and cultural institutions.
We approach each design problem intuitively, without preconceived notions or the pressure to conform to established norms. We uncover the true essence of a brand and merge this with our client’s ambition. Our approach means intelligent, contemporary and thoughtful solutions that have a meaningful impact on our client’s business and connect to your heart & mind. Although we tailor a unique approach for every project,
we follow a rigorous, consistent process to ensure perfectly targeted creative results:

1  Listen — Dissect
2  Analyse — Question
Research — Conceive — Design
Refine — Execution — Produce — Deliver

TWR is a boutique firm that believes success is achieved together.
Collaboration pushes ideas forward.


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– THE TEAM–
Karolina Loboda Co-Founder & Creative Director
Born in Warsaw Poland, Karolina graduated from Sheridan College in 2001. Aside from her creative strengths in branding, Karolina art directs, produces and sometimes even styles for the studio's fashion based clients. She has branded local Toronto businesses such as Biko Jewellery, Opelle Handbags, Erin Tracy Bridal & Fine Jewellery and the One of a Kind Show.
Her work has been recognized and published in various national and international publications.

Neil Rodman Co-Founder & Creative Director
Neil is a graduate from Sheridan College in Oakville Canada; he has been a designer for the past 16 years.
Over the course of this career he has worked with clients such as Fairmont Hotels, RBC Dexia, RCM, The National Ballet of Canada, and Herman Miller. In his past life Neil used to be a musician signed to a Florida record label. His work has been recognized and published in various national and international publications.

Elise Hurtado Designer
Elise joins TWR from Marseille France. She graduated with a Masters in Graphic Design from Lycée le Corbusier.
When not designing Elise enjoys argentic photography, books, collecting vintage objects and watching foreign cinema.
She attends Cannes Film Festival yearly.



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– TWR Capabilities –
Strategy
Logo Design
Visual Language / Iconography
Naming
Tone of Voice/Storytelling
Brand Guidelines
Stationery
Publication DESIGN
Promotional
Packaging
MAGAZINE DESIGN
CATALOGUE
Advertising
Exhibition Signage
Website Design
Photography Art Direction



– KUDOS –
Coupe Magazine
Graphis
Applied Arts
Unisource Awards
PRINT Magazine
RGD Design At Work
Mohawk Show 5
Communication Arts
Neenah Paper
Design Edge Canada
NUARs
BRANDING SERVED
GDUSA





– Online Features –
HeyThere Canadian Design Blog – The White Room
HeyThere Canadian Design – The White Room
Designedge Canada Art meets sport at the Art Gallery of Mississauga
Behance Branding Served Online Feature Gallery – Erin Tracy Identity
Communication Arts Exhibit – Art Gallery Of Mississauga Identity
Applied Arts Magazine  The Wire – Razzle, Dazzle ‘Em
Design Edge Canada Blog Feature – Client Checkup: Art Gallery of Mississauga
GDUSA American Package Design Awards Magazine
Winner / Sustainable Packaging – Dalish Cosmetics
A Brand Apart Blog Feature
Applied Arts Magazine The Wire – The White Room’s da lish revamp
Design Edge Canada Blog Feature – The White Room gives DaLish a make-over
Communication Arts Magazine Exhibit – Schafrick Identity
Communication Arts Magazine Exhibit — Biko
Communication Arts Magazine Website Feature — sullivanowen.com
The Applied Arts WireA Look At Toronto Boutique Studio
How Magazine — Top 10 Websites For Designers
Communication Arts Magazine Website Feature — thieves.ca
Communication Arts Magazine Fresh Online Feature — The White Room
Communication Arts Magazine Design Annual 50 2009 The White Room
— Fresh Feature pages 236—237

– Select Clientele –
michael alberstat PHOTOGRAPHY
Art Gallery of Mississauga
Baby Brunello
Balderton Capital
Biko Jewellery
beth nicholson crago (BNC)
CONNECT RESOURCE MANAGERS & PLANNERS
dalish Cosmetics
Erin Tracy Bridal & Fine Jewellery
Fine Line Writers
GTS
Informa Exhibitions
INGRID JUREK
Marlowe
Mississauga Library
MMPI Canada
Naomi Finlay Photography
NIGEL DENHAM LUXURY REAL ESTATE
Noble Content
Opelle HANDBAGS
One of a Kind Show
Peter Schafrick Photography
Pratima RESORT WEAR
Sullivan Owen
Sustain Mobility
Sutherland Models
Thieves by Sonja den Elzen
TRACY COX PHOTOGRAPHY
Valentine Rouge
WATSON SOULE
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