How do you draw attention to a public art gallery hidden away in an obscure corner of a mid-sized city’s municipal offices? Why, you roll out the camouflage, what else! This was TWR’s witty response to the challenge of rebranding the Art Gallery of Mississauga (AGM), a civic institution holding a fascinating, but often overlooked, collection of Canadian art. We created a bold identity based on the “razzle-dazzle” pattern used to camouflage ships during WWII. Our rebrand caught the public’s imagination and increased foot traffic substantially.
– Scope –
Strategy , Identity, Graphic, Signage, Website, Bus Shelter, Video Animation , Promotional Items, Postcards, Exhibition Graphics