AGM Identity

How do you draw attention to a public art gallery hidden away in an obscure corner of a mid-sized city’s municipal offices? Why, you roll out the camouflage, what else! This was TWR’s witty response to the challenge of rebranding the Art Gallery of Mississauga (AGM), a civic institution holding a fascinating, but often overlooked, collection of Canadian art. We created a bold identity based on the “razzle-dazzle” pattern used to camouflage ships during WWII. Our rebrand caught the public’s imagination and increased foot traffic substantially. – Scope – Strategy
, Identity, Graphic, 
Signage, Website, Bus Shelter, Video Animation
, Promotional Items, Postcards, Exhibition Graphics

BRAND PATTERN
MISSISSAUGA SQUARE VIDEO GRAPHICS
BUS SHELTER ADS

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