Be A Sport Catalogue

How do you mix art and sports? You bundle them up in a nice little package and wrap it (literally) with a hockey skate lace. When the Art Gallery of Mississauga launched its “Be a Sport” show during Toronto’s 2015 Pan Am Games, we were asked to produce the catalogue for this exhibition exploring how competitive games are examined and understood. The catalogue’s design features elements pulled from typical sport aesthetics, but used minimally in a subtle way in keeping with an art gallery feel. The table of contents is set up as a baseball diamond; athletic-looking fonts like PowerStation Block are used to recall scoreboards; and photo cropping and copy layout play heavily with angles, referencing the geometric look of many sport-related ad campaigns. The book itself comes bound by a hockey shoelace.

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