Biko Identity

Inspired by a nostalgic appreciation of the past but committed to expressing a thoroughly modern sensibility, Biko Jewellery needed a new visual identity that would appeal to a style conscious, 20-something clientele. We rendered the simple four-lettered name in a nuanced typeface with a custom-reduced B and a hand-drawn I. The symbol accompanying the word mark uses crown and feather imagery as a nod to traditional ornamentation but displays them in a starkly modern black and white. The result is a distinctive, memorable brand applied consistently across all of this talented maker’s marketing materials and even incorporated into her collection. – Scope – Strategy, Word Mark, Symbol Design, Tagline, Stationery, Packaging, Gift Cards, Postcards, 
E-Com Website, 
Look Books, Jewellery Tags, Art Direction
, Signage, Consultation, Copywriting

LOGOTYPE
BRAND ICON
GIFT CARDS
JEWELLERY TAGS & POUCH
LOOK BOOKS
LOOK BOOKS
POSTCARDS
E-COM WEBSITE    ILOVEBIKO.COM

GOLDEN HAZE LOOK BOOK SHOOT  /   BEHIND THE SCENES VIDEO

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