Inspired by a nostalgic appreciation of the past but committed to expressing a thoroughly modern sensibility, Biko Jewellery needed a new visual identity that would appeal to a style conscious, 20-something clientele. We rendered the simple four-lettered name in a nuanced typeface with a custom-reduced B and a hand-drawn I. The symbol accompanying the word mark uses crown and feather imagery as a nod to traditional ornamentation but displays them in a starkly modern black and white. The result is a distinctive, memorable brand applied consistently across all of this talented maker’s marketing materials and even incorporated into her collection.
– Scope –
Strategy, Word Mark, Symbol Design, Tagline, Stationery, Packaging, Gift Cards, Postcards, E-Com Website, Look Books, Jewellery Tags, Art Direction , Signage, Consultation, Copywriting
JEWELLERY TAGS & POUCH
E-COM WEBSITE ILOVEBIKO.COM
GOLDEN HAZE LOOK BOOK SHOOT / BEHIND THE SCENES VIDEO