The Paloma collection of bridal and fine jewellery designer Erin Tracy was inspired by Barcelona – the richness of the culture and the beauty of the region. Our campaign for Paloma, involving posters, magazine ads and more, needed to evoke the Mediterranean world in a photo shoot conducted far from the Mediterranean. Our solution was to find a model with a southern look who we shot in studio using special lighting to mimic a strong sun peaking through blinds. The imagery captures an exotic allure that goes to the heart of the Paloma brand.
Photographer Carlyle Routh (Fuze Reps), Beauty by Vanessa Jarman (P1M) & Styling by Matthew Chow (P1M).
– Scope –
Creative Direction, Art Direction, Advertising, Producing, Magazine Ad Design