PRATIMA is a luxury resort wear clothing line. The PRATIMA woman is a lover of tropical island paradises, relaxing getaways, sunny beach days, sundowners, & nights under the stars. PRATIMA celebrates the uniqueness and the evocative femininity of every woman and what she aspires to be. TWR designed and branded the label creating everything from the identity, print collateral, packaging, e-commerce and produced a complete campaign shoot for the brand.
Campaign shot on location at Aga Khan Museum
Launching Winter 2017 / pratimaresortwear.com
CREATIVE DIRECTION: KAROLINA LOBODA / PHOTOGRAPHY: BLAISE MISIEK / BEAUTY: SUSANA HONG (P1M) / STYLING: CHAD BURTON (PLUTINO)