Sutherland FW10

The White Room collaborated with artist Thrush Holmes Empire to create a direct mailer promoting Sutherland Models FW10 at L'Oreal Fashion Week. In a series of oversized postcards distributed or sent out exclusively to select VIP industry peers, we collaged fashion shots of the agency’s models with Thrush Holmes’s art work, used as features masked behind the type. With its unique font and unusual alignments, the type has a handmade feel. Our cards provided an outstanding showcase for the agency’s best talent. – Scope – Consultation, Promo Design, Website Animation, Print Management

ONLINE VERSION OF THE PROMO WAS ALSO CREATED

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