Inspired by the idea of a nomadic warrior on a journey, Thieves is an ethical maker of men and women’s fashions committed to sustainability. Our client needed to showcase their design sensitivity and their use of ethically sourced Canadian fibres, leathers and fabrics in marketing collateral for the Elle Canada Fashion Show. In partnership with Neenah Paper, The White Room created a look book printed with ethical inks on FSC Neenah Environment Paper. Using colours reflecting the clothing and incorporating moody poetry, our brochure conveys an earthy yet modern feel appropriate to the nomadic theme informing the collection. One of the largest paper mills in the US, Neenah Paper, loved the look book and partnered with TWR on the piece. This resulted in the paper mill printing additional thousand copies which they used as a promotional tool to advertise their Environmental 100% Post Consumer Fibre Stock.
Photography by Maxime Bocken, Beauty by Kevin Smith & Styling by Christina Vierra. Model, Elise Hélène Gatschene.
– Scope –
Art Direction , Look Book Designs , Consultation, Website Design, Copywriting