We consistently strive to
deliver inspiring & TIMELESS DESIGN

The White Room (TWR) is an award-winning graphic design studio based in Toronto that has developed enduring design for almost 20 years. TWR was founded in 2008 by Creative Director duo Karolina Łoboda and Neil Rodman. We fill the void for clients with compelling stories to tell about exceptional products and services that improve our world.

The White Room creates with a passion and purpose to help clients grow their business through design. We curate teams of expert writers, strategists, developers, photographers and stylists to meet the specific needs of a project. Our experience includes working with clients big and small, local and global. They are visionary entrepreneurs, large corporations, artisans and cultural institutions.

TWR resists the fads of the day and the pressure to be relentlessly on trend. We believe in the power of ageless design to endure, to deliver a meaningful impact on hearts and minds both today and tomorrow.

Our work has been featured internationally in print and online in publications including: Graphis, Communication Arts, Gestalten, Mindsparkle, Coupe, The Mohawk Show, Canadian Business Awards, NUARs, Applied Arts, VSL JRNL, DesignEdge Canada, The Design Blog, We Love Branding, Inspo Finds, Behance, Lux Awards, First Love Projects, The Dieline, Rockport, Neenah Paper, HOW, GDUSA and People of Print.



Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people's perception of a company's customer service, reputation, advertising and logo.

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Art Direction

Those jaw-dropping photos in your favorite magazines and catalogs make it all look so effortless. But as every art director knows, there’s a lot of hard labor that goes on behind the scenes to make those beautiful images happen.

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Product packaging plays a more important role in consumer decisions than you might think. A product's packaging communicates many things, from what the product can do for your customers to your company's values.

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An ongoing advertising campaign is essential in reminding your existing customers that you're still around. Advertising is the best way to communicate with your audience. Options include newspaper ads, outdoor posters, subway, and transit advertising or a digital campaign to name a few.

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By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. TWR can produce a variety of websites, including e-commerce, digital ads, or curated instagram feeds, with added motion.

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Marketing collateral helps to quickly communicate the key benefits of your business and product to prospective customers in a visually compelling manner. Well-designed marketing materials make a good first impression and speak volumes about your business. Marketing collateral also helps build your credibility. Options include a custom brochure, catalog, kit folder or custom promotional piece.

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A variety of projects that do not fall into the other categories. They include, wayfinding, signage, posters, illustrations, motion graphics, custom reels, product design, video production, book design etc.

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