Branding / Digital / Marketing Collateral / Copywriting / Art Direction

With a client list that includes Kraft, LCBO, Vintages, Holt Renfrew, Target, and Chatelaine, among others, Michael Alberstat is a highly successful Toronto-based commercial photographer and film director. Our challenge was to create a sophisticated brand for Michael that would capture the understated elegance of his aesthetic and separate him from other photographers. We combined classic typefaces with minimal design and tied the whole brand system together with a subtle red stripe. It’s a look that says: “the details matter as much as the work.” Our design exudes credibility and reflects Michael’s elevated position among Toronto photographers.