ONE OF A KIND SHOW
AOR 2009 – 2018
Art Direction / Advertising / Digital / Outdoor / Print Design
Promote North America's largest consumer retail show that promotes handmade artisan goods to a broad demographic. Rooted in the purpose to champion creativity, One of a Kind brings together a community of like-minded individuals to exchange ideas, stories and objects through the culture of craft. The One of a Kind Show takes place twice a year in Toronto. Each Spring and Christmas season we created a unique advertising campaign to promote the show and to draw new attendees while not alienating loyal customers. Over the course of nine years, the show became a staple event that everyone attended. Drawing around 250,000 ticket sales annually. Founded in 1975 as the One of a Kind Show, it is Canada’s largest exhibition. One of a Kind features over 850 artisans producing handmade designs in various mediums such as glass, ceramics, textiles, leather goods, metal and wood. The exhibition takes place in the Spring and Winter. It is the largest consumer craft show in North America. Around 500 exhibitions across the globe are created by Informa Exhibitions (UK).