BNC

Our look for Beth Nicholson Crago’s BNC mixes style and beautifully art directed photography all in one scene. Returning to Toronto after 11 years in New York working for Thakoon, Derek Lam, Wes Gordon, and other top fashion designers, stylist and artist Beth Nicholson Crago approached TWR for help with a new identity. We created a strong brand mark highlighting her initials within a rectangle invoking both an artist’s canvas and a fashion label. Underscoring her love of fashion and work as an accomplished artist, we art directed a custom photo shoot placing her in an array of fashion and art-inspired settings.‍

Project Details

SERVICES

Branding
Art Direction
Website
Business Card

PHOTOGRAPHY

Michael Alberstat

BEAUTY

Luisa Duran

STYLING

Beth Nicholson Crago

ART DIRECTION

Karolina Loboda

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