Paloma Campaign

The Paloma Collection of bridal and fine jewelry designer Erin Tracy was inspired by Barcelona – the richness of the culture and the beauty of the region. The Paloma collection of bridal and fine jewelry designer Erin Tracy was inspired by Barcelona – the richness of the culture and the beauty of the region. Our campaign for Paloma, involving posters, magazine ads and more, needed to evoke the Mediterranean world in a photo shoot conducted far from the Mediterranean. Our solution was to find a model with a southern look who we shot in studio using special lighting to mimic a strong sun peeking through blinds. The imagery captures an exotic allure that goes to the heart of the Paloma brand.