Makers Make It Better. Defy The Everyday. Unique Holiday campaign for a unique exhibition. The White Room’s creative direction for the Christmas 2016 One of a Kind Show showcased products and artisans through sumptuous custom photography accompanied by strong headlines such as "Makers Make It Better." As a unifying talisman, all of the show’s collateral included an abstract representation of a snowflake, which we ourselves designed and fabricated. Founded in 1975 as Canada’s largest exhibition, One of a Kind features over 500 artisans producing handmade designs in various mediums such as glass, ceramics, textiles, leather goods, metal and wood. It is the largest consumer craft show in North America.
Creative Direction Art Direction Magazine & Newspaper Ads Direct Mail Digital Ads Outdoor Advertising