The White Room designed and branded the label of Pratima, a luxury resort-wear clothing line. As well as producing a complete campaign shoot for the brand, we created a sophisticated, classical identity and designed print collateral, packaging, and e-commerce materials. Our wordmark consists of slightly arched lettering over undulating lines to suggest the sun rising over the water. The use of letterpress and foil conveys a sense of luxury consistent with tropical island paradises, relaxing getaways, sunny beach days, sundowners and nights under the stars.
Brand Art Direction Stationery Packaging E-Commerce Copywriting