Fold-out invitation poster for L'Oreal Fashion Week, promoting the upcoming collection. Thieves by Sonja den Elzen is a contemporary fashion label with a commitment to sustainability and with an avant-garde twist. With a mix of fine tailoring, easy draping, asymmetry and the texturing of fabric each piece is sculpted to human form. The clothing line is completely made in Canada using organic cotton, linen, hemp, soy, bamboo and tencel/lyocell (wood pulp). The White Room worked directly with the designer on various promotional print and web projects targeted to promote her collection, fashion shows, PR events and retail storefront. This invitation was created promoting a runway show at L'Oreal Fashion Week.