FLORAL & EVENT DESIGN
Branding / Digital
A sophisticated floral and luxury event company based in Philadelphia, Sullivan Owen needed an identity with high-end appeal. We designed a monogram from the founder’s initials, rotating the letters to create a flower in circle formation. The monogram appears on all printed materials, which are letter pressed on ultra-high-quality Neenah paper with a feel similar to that of a fine, old-fashioned wedding invitation. The firm’s floral arrangements are sent with letter-pressed postcards carrying a message typed on a vintage Valentine typewriter. To add a touch of interest and luxury, a transparent sheet is tied to each card.
Sullivan's work has been featured in Philadelphia Wedding, Snippet & Ink, Lonny Mag, Martha Stewart Magazine and bhldn. First year in business in 2011, the company was named ‘Best Florist’ by Philadelphia Magazine. Most recently, her work has been published by Rizzoli Books 'In Full Flower'. The book celebrates the most influential floral designers working today, and serves as a compilation of contemporary floral design.