Branding / Digital

A sophisticated floral and luxury event company based in Philadelphia, Sullivan Owen needed an identity with high-end appeal. We designed a monogram from the founder’s initials, rotating the letters to create a flower in circle formation. The monogram appears on all printed materials, which are letter pressed on ultra-high-quality Neenah paper with a feel similar to that of a fine, old-fashioned wedding invitation. The firm’s floral arrangements are sent with letter-pressed postcards carrying a message typed on a vintage Valentine typewriter. To add a touch of interest and luxury, a transparent sheet is tied to each card.

Sullivan's work has been featured in Philadelphia Wedding, Snippet & Ink, Lonny Mag, Martha Stewart Magazine and bhldn. First year in business in 2011, the company was named ‘Best Florist’ by Philadelphia Magazine. ​Most recently, her work has been published by Rizzoli Books 'In Full Flower'. The book celebrates the most influential floral designers working today, and serves as a compilation of contemporary floral design.