Karolina Loboda

Creative Director / Co-Founder

Born in Warsaw, Poland, Karolina graduated from Sheridan College in 2001. Prior to College, Karolina attended University of Toronto's Art & Art History double degree program for one year. Aside from her creative strengths in graphic design, Karolina art directs, produces and has styled for the studio’s fashion based clients. She has branded and helped foster the growth of many local Toronto businesses, such as Biko Jewelry, Opelle Handbags, Erin Tracy Bridal & Fine Jewelry and the One of a Kind Show. She has also served as a judge for leading Canadian award competitions, such as Applied Arts Design Annual and the Edge Canada Regional Awards.


1 Julie Charbonneau Design
2 One of a Kind Campaigns
3 Erin Tracy Bridal & Fine Jewelry
4 Watson Soule Catalog
5 Pratima Resort Wear
6 Tracy Cox Photography
7 Balderton Capital
8 Biko Jewelry
9 Opelle
10 Peter Schafrick Photography
11 Sutherland Models
12 Thieves by Sonja den Elzen
13 Southern Comfort Promo
14 Alberstat Mini Book Promos


Love Mom
Communication Arts
The Design Blog
Applied Arts


2018 Applied Arts Magazine Design Awards
2016 Canadian Regional Design Awards / Redgee Awards
2013 Applied Arts Magazine Design Awards
Portfolio Review, ADCC / Art Directors Club of Canada
Portfolio Review, RGD / Registered Graphic Designers of Ontario


Watson Soule / Applied Arts Magazine Design & Advertising Annual 2017
Communication Arts / Fresh Feature / Issue 50
Communication Arts / Biko Jewelry
Communication Arts / Peter Schafrick
DesignEdge Canada / Dalish Cosmetics


When I began working with Karolina for the branding of my company, Pratima Resort Wear, I quickly noticed what an extremely intelligent, insightful, passionate, and remarkable individual she is. I found her to be always on point and fully vested in every part of the project from beginning to completion, always zooming in on the smallest detail. She understood what I wanted and was able to deliver it above and beyond my expectations. I'm extremely happy with the result of our collaboration and highly recommend The White Room for unparalleled creativity and exceptional service. – Pratima Kalicharran, Founder / Pratima Resort Wear


Monthly War Child Donor
Sponsor little girl from Africa via World Vision

ANOTHER Team Member

Creative Director / Co-Founder

Neil Rodman

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